Juhree Erba is a Seoul-based leather goods brand founded by Korean designer Juhree Jung in 2015. We orient wellness-luxury based on nature’s creative spirit and the Korean heritage. It is a lifelong project of studying the design that blends the dichotomies of tradition and modernity, humanity and nature, eastern and western culture, and crafts and technology.
Founder, Juhree studied fashion design at Istituto Marangoni, Milan and worked at Furla as a handbag designer. When she was living in Milano, Firenze, Bologna, and London, she became attracted to leather goods that embraced people’s heart and soul as well as a track of time. Juhree was also impressed to witness a well-balanced harmony of the tradition and contemporary European culture.
In 2016 Vogue Italia selected Juhree Erba as one of the 5 bag designers to watch.In February 2017 the largest Milano bag show MIPEL's 'The Glamourous' project selected the brand as one of the 4 emerging designers and invited to showcase, successively in June, Juhree Erba was nominated for Independent Handbag Designer awards 2017 in New York 'Best handbag in Overall Styled and Design'.
When Juhree returned to Korea she began researching about her home country Korea’s history; a country which reflected as a piece artwork itself. She worked in various fields as a designer ranging from Leather goods to Branding & Communication design as well as Product Design and Graphic Design for an IT company. Exploring her interest in fashion, art and technology, she founded the fashion accessory brand 'Juhree Erba' in 2015.
The name Erba is drawn from the Italian word ‘herb’, which stands for the brand’s philosophy in wellness, true beauty, uniqueness, and pioneer spirit. Our design is based on love for nature and for mankind. Inspired by everything from nature’s sweet ambrosial, Juhree Erba Collection is an homage and special tribute to the simple yet graceful ways in Korea’s ancient values.
Our handcraft leather goods are made with Italian vegetable-tanned leather to ensure the health for human being and environmental wellness. We present exquisite quality, all handcrafted by the finest craftsmen in Toscana, Italy.
Designed in Seoul. Made in Italy.